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Branding/packaging design

 

Salt of the Earth brand redesign

 

“Salt Of The Earth” a luxury gourmet salt collection, bringing together the very best gourmet salts from around the world, based out of Bristol, UK.  I was given this company to rebrand for a project in my branding class. I decided to rethink the over all feel of the brand and create a simplistic style that represents the salt itself.

 

Concept Statement

 

Bring together the organic tastes of the salt with the simplicity of the design and overall look and feel. Keep the salt the main attraction and let the design compliment the product in subtle ways. 

 

Current Packaging

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Mood Board

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Sketches

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Color

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Icon Design

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Packaging & Business card design

 

 
 
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