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UI/UX Design

La Tomatina Web Redesign


La Tomatina is a food fight festival held on the last Wednesday of August each year in the town of Buñol near to Valencia in Spain. Thousands upon thousands of people make their way from all corners of the world to fight in this 'World's Biggest Food Fight' where more than one hundred metric tons of overripe tomatoes are thrown in the streets.


Strategy Statement 

Convey the event through the branding and layout of the website. Create an easy to use website that gives the user insight into the event and its history. Create a simple yet quirky design that is overall clean and interesting.





Buy tickets easily

Be informed of the schedule

Find them on social media

Buy merchandise

Learn about the event and its history

See photos of the event 


Create an adaptable logo design

Appeal to the target audience

Convey the feeling of the event

Make the website easy to use/navigate


Sell out tickets

Target a large audience

Be widely recognizable 


Site Map

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Brand Guidelines


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To take a look into my process as well as more final screens click here.