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Final Web and mobile designs copy_Page_1_Image_0002.jpg
 
 

UI/UX Design

La Tomatina Web Redesign

 

La Tomatina is a food fight festival held on the last Wednesday of August each year in the town of Buñol near to Valencia in Spain. Thousands upon thousands of people make their way from all corners of the world to fight in this 'World's Biggest Food Fight' where more than one hundred metric tons of overripe tomatoes are thrown in the streets.

 

Strategy Statement 

Convey the event through the branding and layout of the website. Create an easy to use website that gives the user insight into the event and its history. Create a simple yet quirky design that is overall clean and interesting.

 

Goals

 
 

User: 

Buy tickets easily

Be informed of the schedule

Find them on social media

Buy merchandise

Learn about the event and its history

See photos of the event 

Brand:

Create an adaptable logo design

Appeal to the target audience

Convey the feeling of the event

Make the website easy to use/navigate

Business:

Sell out tickets

Target a large audience

Be widely recognizable 

 
 

Site Map

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Brand Guidelines

 

 
Brand Guideline.jpg
 

 

Screens

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Final Web and mobile designs copy 2.jpg
 

To take a look into my process as well as more final screens click here.