La Tomatina Web Redesign
La Tomatina is a food fight festival held on the last Wednesday of August each year in the town of Buñol near to Valencia in Spain. Thousands upon thousands of people make their way from all corners of the world to fight in this 'World's Biggest Food Fight' where more than one hundred metric tons of overripe tomatoes are thrown in the streets.
Convey the event through the branding and layout of the website. Create an easy to use website that gives the user insight into the event and its history. Create a simple yet quirky design that is overall clean and interesting.
Buy tickets easily
Be informed of the schedule
Find them on social media
Learn about the event and its history
See photos of the event
Create an adaptable logo design
Appeal to the target audience
Convey the feeling of the event
Make the website easy to use/navigate
Sell out tickets
Target a large audience
Be widely recognizable
To take a look into my process as well as more final screens click here.