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Branding/Packaging Design


Barefoot Repackage


The goal of this project was to find a product sold in a convenience store and repackage it while keeping the original branding. I decided to go with barefoot wine, a cheep wine go-to for many people who don't want to break the bank. My goal was to make a label that elevated the wine to a luxurious feel so that it may appeal to a larger audience. The current Barefoot logo reminded me of art deco design, which fueled my inspiration for the label. I also created a gift bag that could accompany the wine label design and would be sold separately. The bag would be perfect for a host gift for a dinner party you're attending. 


Current Packaging


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Process book mood board.jpg
Process book sketches.jpg

Vector Design


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Back label

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Wine Bag

bag copy.jpg